HERBAL DIETARY SUPPLEMENTS CONSUMPTION IN ROMANIA FROM THE PERSPECTIVE OF PUBLIC HEALTH AND EDUCATION
Abstract:
Herbal supplements consumption experienced high growth in Romania, with the rising awareness and the amounts that people are willing to pay for improving their health. Since this segment is difficult to monitor by market research companies, our paper aims at processing the data available at national level, based on a holistic approach. Following a 10-year survey (period 2001-2010), we analyzed some specific statistical parameters, such as: top and value sales of dietary supplements in Romania; the average consumption of herbal supplements per capita; crop area, production of medicinal and aromatic plants and indigenous industry capability in harnessing the potential of ethnopharmacology; educational attainment by age group; death rates of chronic diseases; life expectancy at age 65. In conclusion, the annual average consumption per capita is lower than in other European countries, but forecasts are optimistic. Education, health and life expectancy have improved over the studied period, and follow a positive forecast. We found significant correlations between herbal supplements consumption, educational attainment and health indicators (r = 0.9).
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