IMAGOLOGICAL ISSUES REGARDING THE REMUNERATION OF MEDICAL STAFF IN ROMANIA
Abstract:
The public perception of the remuneration of those working within the medical sector reflects
Romanian reality and it reveals the social, cultural, ideological and media framing of the issue. The
purpose of the current study is to analyse the manner in which the media has perceived the healthcare
wage increases and the legislation regarding public health worker remuneration during the timeframe of
August 14, 2015 – May 18, 2016. The analysis is based on the assessment of a number of imagological
indicators and sub-indicators. The media has primarily emphasized the financial feasibility aspect due to
the powerful financial impact of the wage increases in the public health system. The main imagological
vulnerability emerges from the lack of an appropriate legislative framework for the regulation of public
health sector employees, together with the lack of a coherent human resources strategy which would
include an emphasis on motivating the personnel. The latter is crucial for the reduction of the
emigration of qualified personnel and the strategy would have to be based on a careful analysis of the
resulting financial impact.
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