PRELIMINARY ANALYSIS REGARDING MARKETING SERVICES PROVIDED BY MEDICAL UNITS SPECIALIZED IN DENTISTRY (DENTAL OFFICES / DENTAL CLINICS, DENTAL LABORATORIES)
Abstract:
Dental services market in Romania is growing and the development is not always based on
careful research of the market so that the offer could reflect the desire and demand of services. The
purpose of this study is outlining a marketing strategy more efficient and productive for dentistry.
Materials and methods: For this study, a structured questionnaire was used, which was applied to 148
subjects. The results of the questionnaire outline a clear picture of patients’ needs concerning attention
given to health care from the perspective of patient preferences regarding location, atmosphere and
dental treatment stimulation by offering bonuses. Conclusions: Dental treatment market is ruled by
patient’s income and the cost of dental treatment. Furthermore, patients respond positively to loyalty
programs in dental treatment and become sensitive when educational programs are designed with
interdictions or restrictive advices.
full text article in English (.EN) |