MARKETING STRATEGIES IN THE MEDICAL FIELD
Abstract:
The sanitary unit suffered lately profound mutations in its survival, acting in an intern medium and international dinamic often unpredictable.It needs the capacity to realize the transformations, opportunities and new tasks to adjust to the exigencies of an environment, not always favourable. The sanitary unit has to know to support and to valorify the changings, to adapt to the multiform environment in which finds its life sources (patients, suppliers, finances, technologies) but that in the same time may exert presure and/ or threats and sometimes unbalances and becomes a major problem of the sanitary unit that affecs its performances, success, accomplishing the role and finalities in a pluralist society.
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