PRELIMINARY STATISTICAL STUDY ON APPLYING THE MARKETING CONCEPT IN DENTAL TECHNIQUE
Abstract:
We deem that the marketing concept in dental technique may be applied both to an individual dental technique laboratory being strictly meant to dental practices, or it may be applied to a well-defined structure of dental practice – dental technique laboratory (or to a dentist – dental technician team). In this preliminary study, based on two distinct questionnaires applied to both, a group of dentists and a group of dental technicians, we have tried to outline, as far as possible, a future marketing strategy as efficient and productive as possible for the dental technique laboratories.
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